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Writer's pictureDanielle French

Why Affirmations Don't Work (If They Are Practiced In The Wrong Way!)

Perhaps you’ve been told or have adopted the practice of affirmations as part of your daily routine.


And maybe, you’re under the impression that these are going to make a difference to your negative views of yourself or deeply ingrained beliefs that you are not loveable.


Or perhaps that they could even heal these if you practice them enough.


And perhaps you’re saying them and not actually believing it and kinda feeling like a fraud.

At the start of my journey I thought this way too.


In my experience and those of my clients, affirmations done incorrectly only reinforce your negative beliefs!


I thought I was doing the right thing by affirming to myself that I was loveable. But what I couldn’t ignore was that it just felt inauthentic and out of integrity. Which made me feel icky and resistant.


Fast forward to now, 6 years later. After learning about how the subconscious mind really works, healing this belief myself and assisting my clients rewire their “I’m not loveable” narratives, I now understand that for me (and my clients too) affirmations done without the pairing of deep subconscious work was a dangerous way of engaging in toxic positivity.

This manipulative use of affirmations only reinforced my feelings and stories of unworthiness relating to not feeling loveable. Which only amplified a lot of mistrust within myself, produced a hell of a lot of resistance and ultimately was my greatest barrier to truly healing my “I’m not loveable story”.


It’s like buying a house with mould all over the walls and just painting over it, hoping that you’ll never get sick because now you can’t see it. Whilst it looks like the toxic mould is gone (by repeating your I am loveable affirmation), it doesn’t change the fact that the mould still exists underneath the new paint job. Soon enough you develop mould illness and the mould starts to seep through the paint job calling for you to address the root cause. To remove the mould in the first place.


No matter what surface level fix you try and attempt you will continue to suffer everyday until you deal with and solved the root cause driving your unwanted results.

This is why addressing your “I’m not loveable” belief and your subconscious constraints (where all your suffering originates from) is the most powerful and effective way of healing your inner child and stories that you’re not loveable.


Affirmations done in isolation only produce fickle, short-term surface level changes that don’t last. Even worse, can potentially reinforce your negative view of yourself. Trapping you in your suffering.


BUT… when used in my powerfully unique way I teach my clients, blended with subconscious work they never feel icky or inauthentic. But rather, you feel the deep vibration of truth as you say them.


Which means you are manifesting from a place of authenticity NOT toxic positivity.


If you want to SEE and FEEL the results, heal your “I’m not loveable” story and create a world where you feel so fucking loved and deserving of love then you need address the root cause! Which exists as your wounded inner child who lives in your subconscious mind and who manifests the current reality you are unhappy with.


If you’re ready to create lasting love and authentic self-worth then book a free call here.


Much love,

Dannie xo


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